Rafael Bernardo is a German-Brazilian designer, consultant, creative activist, author and founder of the eponymous studio based in Munich. His focus? Branding communication in general. Why? Because you can not, not brand communication.
His aesthetic understanding roots in typography, his interdisciplinary approach is inspired by the bauhaus-philosophy, he believes in the value of developing your craftsmanship (he has designed fonts, infographics, posters, magazines, books, websites, apps, corporate designs, murals, campaigns, videos, animations and installations) and he loves it, when a team is more than just the sum of its members. Which is why he is regularly involved in projects for a good cause.
Credo? »Be water my friend«. Why? Because he found out, that water behaves like creativity works. The reason for developing a methodology to look at personal or collaborative workflows. A tool that sees mindset and intuition as teamplayers and guides you on (or at first towards) your way to »be water my friend«.
Inspired by an interview with Bruce Lee, where he refers to an aspect of Taoist philosophy, that water can teach us “the way,” the graphic designer, creative activist, lecturer, author, and founder of the eponymous studio for branding communication rafael bernardo started to wonder whether he “was water” in his creative workflow. Now, five years later, he wrote and designed a book with 224 pages, which is divided 50/50 into the parts Roots and Wings.
Wings presents the graphic journey. Eleven of Bernardo’s favorite personal projects and collaborative works he did for example with Viva con Agua, the Forward Festival, or the porcelain factory Rosenthal. And then, there is a selection of eighty »Be Water my Friend« posters, created to practice and explore his visual voice. Clear compositions in black and white within a spectrum of typography, illustration, and infographics.
Part two, Roots, outlines the theoretic foundation of Rafael Bernardo’s experience. The introduction of the »Be Water my Friend« methodology. An analytic system that he developed after he found out, that water behaves like creativity works.
Support “Be Water my Friend” on Kickstarter and preorder a copy or grab one of the rewards such as a tote bag, silkprint, or workshop with Rafael Bernardo.
Concept & Design: Rafael Bernardo
Publisher: Slanted Publishers
Format: 16 × 24 cm
Volume: 224 pages
Colors: Black (water based) and spot color Pantone 032U
Cover: Triptychon soft-cover
Binding: Swiss brochure with an open spine, stitched with red thread
Paper: 3 kinds of 100% recycled paper by @igepa.group (cover: Kingdom XT-S Recy White; Roots: Circle Volume White; Wings: Circle Offset Premium White)
Typefaces: by @newglyph
GRAFFGO is an independent magazine focused on graffiti, street art and all that concerns urban art & street culture. A NEW CHAPTER OF OUR LIFE is the 5th issue released by Graffgo 3 weeks ago. The new issue introduced new sections as Street photography, illustration and Tattooing. With a international range of artists from all over the world, the new issue is one of the most interesting independent magazine about urban and street art. More than 180 spreads that show a collection of unpublished images. Designed by John Blond and Vincenzo Zuccaro.
Photos by @johnblondland
Based in Padua, Multiplo works for a diverse range of clients – from individuals to institutions, both locally and internationally – focusing on creative direction, print, identity, exhibition and interactive design across various media. Establishing a dialogue with clients is one of the main features of Multiplo’s approach, aiming at building strong design solutions and long-lasting relationships. Research is the other fundamental point: special projects run together with complementary professionals are a daily routine. If you are curious, just peek into the Research section. At last, Multiplo is involved in educational programs and teaching practice with design academies, professionals, institutions and companies.
Resistenza e Liberazione. Jannis Kounellis a Padova
A book celebrating the restoration of Resistenza e Liberazione, the installation Jannis Kounellis made back in 1995 in Palazzo Bo for the University of Padova. The artwork commemorates professors Concetto Marchesi, Egidio Meneghetti, Ezio Franceschini and their struggle against nazi-fascism. The intervention has been supported by @fondazionealbertoperuzzo and executed by @valentina_piovan_
Alessio Longa is a graphic designer from Milan, he’s currently completing the training course at the New Academy of Fine Arts – NABA, in Milan, where he attends the Graphic Design & Art Direction course.
His biggest source of inspiration is the international typographic style of the 1950s, also called the Swiss school: it always strikes him in its rigor and in being balanced and clear.
Editorial graphics are also a big source of inspiration for him, as they projects him into a dimension in which the white space is no longer ‘empty’ but it becomes ‘cluttered’.
The style that he prefers, and that he tries to apply as much as possible, plays on using fairly rigid grids, minimalism, leveraging the use of typography as a design and communication element.
Design Issey Miyake is a tribute project to the Japanese designer Issey Miyake, who revolutionized the world of design, with particular devotion to innovation and experimentation, ranging from fashion design to product design, inspiring minds in all areas of design.
N-E is a constantly changing brand. It’s a community of creative minds that work on the contemporary visual culture through a strong base on concepts that generates their own language.
Established in 2014 and based in Madrid, N-E is a flexible team that collaborate with professional talent selected by mutual empathy and admiration which results in a multidisciplinary approach adjustable to all kind of project from different fields.
Each part of N-E has a different role but everyone pursues a one and only common goal: To solve every project in the best and unique possible way.
N-E has designed the catalog for the exhibition “TWELVE CAUTIONARY URBAN TALES”, a project organized by MATADERO MADRID. An exhibition about the city, which reflects on what it could be, not on what it is now.
The investigation of the fables was the axis for the design of this publication. In this process, we find ESOPO, one of the best-known authors of fables, who appears in the book “CHRONICLES OF NUREMBERG” (1493). The layout of its pages and the compositions that characterize the original book are one of our sources of inspiration.
FABLE NUMBER 13 can already be seen on the cover of the book. Written in a typeface inspired by the UTOPIENSE ALPHABET and printed with UVI varnish, a marker helps reveal the secret history found on some of its pages.
The exhibition takes as its inspiration the project “Twelve Warning Stories for Christmas”, carried out by the group of radical architects SUPERSTUDIO and first published in 1971 in the Architectural Design magazine: a series of twelve short stories. SUPERSTUDIO was a collective framed in the artistic trend known as ANTI-DESIGN or radical design. In opposition to RATIONALISM, they proposed that creative expression must be above function. This movement with its great VISUAL IMPACT is present in the publication and its composition.
Today Maximilien Pellegrini an independent Graphic Designer based in Neuchâtel, Switzerland. In parallel, He teaches graphic design at the Academie de Meuron.
MASK — Architects & design
My approach is to use the specificities offered by architecture as a tool to create a close analogy between graphic design and architecture, a parallel with the general form and the reader’s experiences. To do this, I thought and conceived the book as an architectural piece in itself, a house, a physical construction, offering to the reader the possibility to live a spatial and temporal experience through the rhythms of the sequences and the structure of the editorial composition.
The book is an articulation of images and texts, beginning with an entrance, a hall where there is an additional folder (a leporello) used as an index, an inventory of the contents. The latter oscillates between expected and unexpected, always with the aim of bringing the reader into a defined space-time. To proceed I designed a rigorous system where the reader is able to discover the various «floors», grouping all the typologies of architecture through diagrams, plans, to 3D renderings. This monograph presents the projects of architecture, design products, along with the theoretical and philosophical missions of the studio MASK Architects & Design since 2014.
Borja Flores, is a graphic designer from Valencia, Spain. Currently, at the advertising agency called Aftershare. He works in advertising campaigns but as well collaborate with a video producers, luxury fashion brands, and dedicate his spare time to invent his own work with a strong interest in the graphic design.
Borja Flores says “I prefer do many collaborations, although they are free only if I can show my work, if the artist imposes his tastes I am not interested”.
Design for the editorial and Fashion Film ‘Medusa’ by Pellicer Estudio. The Fashion Film was in the final selection at the 5th International Awards @fashionfilmfestivalistanbul.
“As written by Ovid in Metamorphosis, Medusa was transformed in the monster we all know after she was raped by Poseidon in Athenea temple. Athena’s wrath made her blame and punish Medusa stirring her hair in snakes. Now anyone who looked she would turn to stone but not because she wanted to. The boys on the jellyfish Fashion Film realizes that, and even they turn into stone, they Don’t blame her. They could look through your eyes and see the it hurts inside her.”
Aleksandra Braska is a graphic designer with love for editorial design and typography. She graduated from Fine Arts Academy in Katowice, but also had the opportunity to study at the Royal Academy of Fine Arts in Antwerp. She has been gaining her experience as a designer, working both in a studio context as well as a freelancer. In addition to her love for design, she also writes articles for young creatives for an online design magazine – formy.xyz.
CUTE is a personal magazine about perception of beauty in nowadays society, beauty standards and the idea of beauty served in social media.