Diving into the Gene Pool: SwimClub by Center

Center introduces SwimClub, the first clinically formulated sperm performance supplement designed to optimize men’s fertility and reshape how we think about reproductive health.

For decades, the conversation around fertility has been unbalanced. While men’s health makes up half the equation, it has rarely been treated that way. Today, sperm counts have dropped nearly 60% since 1970, and men are responsible for 50% of infertility cases. In fact, one in four men now has below-average sperm parameters. SwimClub steps into this gap with a clear mission—to empower men to take charge of their fertility and redefine what it means to be part of the conception journey.

Visually, the brand draws inspiration from the very building blocks of life. The tiled identity refers to DNA sequencing, where the colorful squares symbolize the bases of the human genome. This visual motif also nods to the tiles of an Olympic pool, cleverly merging two worlds—the gene pool and the swimming pool—and inviting men to quite literally “dive in.”

SwimClub balances rigorous scientific formulation with warm, human storytelling. It’s both the most comprehensive male fertility supplement on the market and a compassionate companion through a deeply personal process—the creation of new life.

To bring this vision to life, Center collaborated with the talented team at @squaredcirclesco, crafting a brand identity that lives at the intersection of science and sport, precision and emotion. Together, they set out to give men the tools, confidence, and community they need to take ownership of their reproductive health.

Behind SwimClub is Center, a creative studio based in Greenpoint, Brooklyn, known for helping brands find their core purpose—or their “center.” Guided by the belief that culture comes before craft, Center designs work that’s not just visually compelling but culturally resonant and emotionally impactful. The studio’s ethos, “one team, one dream,” speaks to its collaborative spirit—working with clients, not just for them.

Diving into the Gene Pool: SwimClub by Center

Center introduces SwimClub, the first clinically formulated sperm performance supplement designed to optimize men’s fertility and reshape how we think about reproductive health.

For decades, the conversation around fertility has been unbalanced. While men’s health makes up half the equation, it has rarely been treated that way. Today, sperm counts have dropped nearly 60% since 1970, and men are responsible for 50% of infertility cases. In fact, one in four men now has below-average sperm parameters. SwimClub steps into this gap with a clear mission—to empower men to take charge of their fertility and redefine what it means to be part of the conception journey.

Visually, the brand draws inspiration from the very building blocks of life. The tiled identity refers to DNA sequencing, where the colorful squares symbolize the bases of the human genome. This visual motif also nods to the tiles of an Olympic pool, cleverly merging two worlds—the gene pool and the swimming pool—and inviting men to quite literally “dive in.”

SwimClub balances rigorous scientific formulation with warm, human storytelling. It’s both the most comprehensive male fertility supplement on the market and a compassionate companion through a deeply personal process—the creation of new life.

To bring this vision to life, Center collaborated with the talented team at @squaredcirclesco, crafting a brand identity that lives at the intersection of science and sport, precision and emotion. Together, they set out to give men the tools, confidence, and community they need to take ownership of their reproductive health.

Behind SwimClub is Center, a creative studio based in Greenpoint, Brooklyn, known for helping brands find their core purpose—or their “center.” Guided by the belief that culture comes before craft, Center designs work that’s not just visually compelling but culturally resonant and emotionally impactful. The studio’s ethos, “one team, one dream,” speaks to its collaborative spirit—working with clients, not just for them.