Seventh Wave by Tandem NYC: Redefining the Digital Home for a Global Creative Community

As it approaches its tenth anniversary, Seventh Wave—a magazine amplifying the voices of emerging writers, artists, and activists—partnered with Tandem NYC to reimagine its visual identity and digital presence. The collaboration reflects a shared belief in the power of creativity and community to shape culture and inspire change.

Seventh Wave has always stood out for its intentional storytelling and inclusivity. More than a publication, it functions as a living platform where dialogue and artistry converge. To capture this essence, Tandem developed a new brand identity and digital ecosystem grounded in creativity, humanity, and purpose.

At the core of the identity is a custom wordmark that balances sharp serifs with flat terminals, blending editorial tradition with contemporary expression. Its flowing strokes suggest the motion of a wave, a visual rhythm that inspired a secondary emblem reminiscent of traditional publishing stamps. This mark operates as both logo and design element, appearing across the system to connect layouts and add a tactile sense of movement.

The broader design system extends the wave motif through layered backgrounds and subtle graphic textures, evoking the fluid nature of creative work. Alongside this visual evolution, Tandem also redesigned and developed Seventh Wave’s new website—a digital home built to support a decade of publishing and a global contributor network. The restructured site architecture simplifies navigation and content discovery, while an expanded color palette keeps the interface light, adaptable, and inviting. The result is a platform that merges editorial integrity with modern usability—a place where writers and readers can come together.

The project was led by Malavika Srinivasan, Senior Designer & Strategist at Tandem. A multidisciplinary designer and developer based in New York City, Srinivasan brings experience at the intersection of design, technology, and education. Her approach combines craft and code, driven by a dedication to making design accessible and equitable. Her past work includes collaborations with Ben Cohen (Ben & Jerry’s), Only Remains Remain at MoMA PS1, and New York’s Sanitation Foundation.

Seventh Wave by Tandem NYC: Redefining the Digital Home for a Global Creative Community

As it approaches its tenth anniversary, Seventh Wave—a magazine amplifying the voices of emerging writers, artists, and activists—partnered with Tandem NYC to reimagine its visual identity and digital presence. The collaboration reflects a shared belief in the power of creativity and community to shape culture and inspire change.

Seventh Wave has always stood out for its intentional storytelling and inclusivity. More than a publication, it functions as a living platform where dialogue and artistry converge. To capture this essence, Tandem developed a new brand identity and digital ecosystem grounded in creativity, humanity, and purpose.

At the core of the identity is a custom wordmark that balances sharp serifs with flat terminals, blending editorial tradition with contemporary expression. Its flowing strokes suggest the motion of a wave, a visual rhythm that inspired a secondary emblem reminiscent of traditional publishing stamps. This mark operates as both logo and design element, appearing across the system to connect layouts and add a tactile sense of movement.

The broader design system extends the wave motif through layered backgrounds and subtle graphic textures, evoking the fluid nature of creative work. Alongside this visual evolution, Tandem also redesigned and developed Seventh Wave’s new website—a digital home built to support a decade of publishing and a global contributor network. The restructured site architecture simplifies navigation and content discovery, while an expanded color palette keeps the interface light, adaptable, and inviting. The result is a platform that merges editorial integrity with modern usability—a place where writers and readers can come together.

The project was led by Malavika Srinivasan, Senior Designer & Strategist at Tandem. A multidisciplinary designer and developer based in New York City, Srinivasan brings experience at the intersection of design, technology, and education. Her approach combines craft and code, driven by a dedication to making design accessible and equitable. Her past work includes collaborations with Ben Cohen (Ben & Jerry’s), Only Remains Remain at MoMA PS1, and New York’s Sanitation Foundation.