Sensatia’s Sacred Evolution: A Transformative Rebrand by LIFE OF — Studio

After 25 years as one of Indonesia’s most trusted natural skincare brands, Sensatia has entered a new chapter — one shaped by intention, rooted in heritage, and elevated for the future. Born in Bali and celebrated globally for its clean, botanical formulations, Sensatia partnered with the Bali-based branding agency LIFE OF — Studio to undertake a full strategic and aesthetic evolution. The result is a brand identity that not only honors its origins, but repositions the brand with a calm, modern confidence fit for global shelves.

The rebrand is anchored in the idea of “Sensatia’s Sacred Secret,” a narrative woven through three guiding pillars: Senses, Sanctuary, and Skin. These themes serve as the foundation for a holistic visual and verbal system that brings clarity, serenity, and emotional depth to every touchpoint.

LIFE OF — introduced a refined logo, a sacred symbol, a new tagline, and an entirely reimagined packaging system. The new identity reflects a deep respect for nature and wellness, while infusing the brand with a sense of calm elegance. It’s a balance of opposites: structured yet organic, modern yet timeless. The design breathes — quiet on the shelf, yet rich in meaning — offering consumers a deeper, more grounded experience of skincare.

This transformation is not just skin-deep. It’s a strategic evolution that positions Sensatia as both globally resonant and locally authentic — a brand that speaks with the wisdom of its past while looking boldly to the future.

Behind this thoughtful shift is LIFE OF — Studio, led by creative director Lenya Bass-Dodds. Known for helping established brands evolve with style and substance, the studio brings a unique blend of global insight and local sensitivity. Their work is grounded in the belief that brands are living organisms — constantly adapting, breathing, and moving with the world.

Creative Direction & Photography by @rumahsepaham

Sensatia’s Sacred Evolution: A Transformative Rebrand by LIFE OF — Studio

After 25 years as one of Indonesia’s most trusted natural skincare brands, Sensatia has entered a new chapter — one shaped by intention, rooted in heritage, and elevated for the future. Born in Bali and celebrated globally for its clean, botanical formulations, Sensatia partnered with the Bali-based branding agency LIFE OF — Studio to undertake a full strategic and aesthetic evolution. The result is a brand identity that not only honors its origins, but repositions the brand with a calm, modern confidence fit for global shelves.

The rebrand is anchored in the idea of “Sensatia’s Sacred Secret,” a narrative woven through three guiding pillars: Senses, Sanctuary, and Skin. These themes serve as the foundation for a holistic visual and verbal system that brings clarity, serenity, and emotional depth to every touchpoint.

LIFE OF — introduced a refined logo, a sacred symbol, a new tagline, and an entirely reimagined packaging system. The new identity reflects a deep respect for nature and wellness, while infusing the brand with a sense of calm elegance. It’s a balance of opposites: structured yet organic, modern yet timeless. The design breathes — quiet on the shelf, yet rich in meaning — offering consumers a deeper, more grounded experience of skincare.

This transformation is not just skin-deep. It’s a strategic evolution that positions Sensatia as both globally resonant and locally authentic — a brand that speaks with the wisdom of its past while looking boldly to the future.

Behind this thoughtful shift is LIFE OF — Studio, led by creative director Lenya Bass-Dodds. Known for helping established brands evolve with style and substance, the studio brings a unique blend of global insight and local sensitivity. Their work is grounded in the belief that brands are living organisms — constantly adapting, breathing, and moving with the world.

Creative Direction & Photography by @rumahsepaham