FOULPLAY: Redefining Performance Nutrition with Taste and Design

Performance nutrition has long been dominated by loud visuals and harsh flavors—brands built around the idea that progress must taste unpleasant. FOULPLAY challenges this narrative. Designed for everyday athletes who demand both results and pleasure, the brand introduces a new perspective: performance can be powerful, and still taste good.

Developed in collaboration with MONUMENTO, a creative studio based in San Pedro Garza García, Mexico, FOULPLAY’s identity rejects the stereotypical “macho” aesthetic of the supplement world. Instead, it borrows refined cues from beauty and fragrance branding, giving rise to a visual language that feels sophisticated, confident, and human. The brand embodies what MONUMENTO calls “performance with taste,” merging design precision with an appreciation for flavor craft.

The visual system combines neo-futurist optimism—technology that feels approachable—with clean, informative design inspired by laboratory precision. Scientific credibility is woven into every interaction: packaging includes scan-to-verify testing, while collaborations with research and manufacturing experts ensure full transparency and trust.

FOULPLAY’s first product, HI-CREATINE, exemplifies this philosophy. It is a gummy bite that delivers 1,800 mg of creatine monohydrate per piece through a high-tech pectin system. Engineered for both efficacy and sensory appeal, it brings a disruptive new form to an otherwise predictable category—proof that high performance and good taste can coexist.

For MONUMENTO, the project represents their research-driven approach to branding. Their work is rooted in strategic thinking and a belief that design should be timeless, functional, and meaningful. Collaborating with a network of creatives, they extend their expertise across disciplines, building brands that are both visually striking and culturally relevant.

FOULPLAY: Redefining Performance Nutrition with Taste and Design

Performance nutrition has long been dominated by loud visuals and harsh flavors—brands built around the idea that progress must taste unpleasant. FOULPLAY challenges this narrative. Designed for everyday athletes who demand both results and pleasure, the brand introduces a new perspective: performance can be powerful, and still taste good.

Developed in collaboration with MONUMENTO, a creative studio based in San Pedro Garza García, Mexico, FOULPLAY’s identity rejects the stereotypical “macho” aesthetic of the supplement world. Instead, it borrows refined cues from beauty and fragrance branding, giving rise to a visual language that feels sophisticated, confident, and human. The brand embodies what MONUMENTO calls “performance with taste,” merging design precision with an appreciation for flavor craft.

The visual system combines neo-futurist optimism—technology that feels approachable—with clean, informative design inspired by laboratory precision. Scientific credibility is woven into every interaction: packaging includes scan-to-verify testing, while collaborations with research and manufacturing experts ensure full transparency and trust.

FOULPLAY’s first product, HI-CREATINE, exemplifies this philosophy. It is a gummy bite that delivers 1,800 mg of creatine monohydrate per piece through a high-tech pectin system. Engineered for both efficacy and sensory appeal, it brings a disruptive new form to an otherwise predictable category—proof that high performance and good taste can coexist.

For MONUMENTO, the project represents their research-driven approach to branding. Their work is rooted in strategic thinking and a belief that design should be timeless, functional, and meaningful. Collaborating with a network of creatives, they extend their expertise across disciplines, building brands that are both visually striking and culturally relevant.