COREx by SDWORKS: Redefining Movement Through Design and Film

When CORE LIFE approached SDWORKS to reimagine how its fitness classes were presented, the goal was clear: develop a visual system that captured the full intensity spectrum—from calm to high energy—while avoiding the usual fitness clichés. SDWORKS responded with COREx, a cohesive series of 35 short films and a renewed visual identity that blend movement, emotion, and brand expression.

The project was built on a clear production strategy. SDWORKS designed a two-part structure: one master film to represent the CORE lifestyle, and a series of class-specific cuts sharing the same visual DNA. Every detail, from shutter speed and color grading to lighting and sound, was defined in pre-production, ensuring each film’s tone was captured with intention. Low-intensity sessions feature softer textures and warm tones, moderate classes use tactile camera movement and balanced editing, while high-intensity films rely on faster cuts, bold contrast, and dynamic rhythm.

Lighting, color, and sound became the project’s narrative tools. White and warm light defined low-intensity sessions, blue hues framed moderate workouts, and red tones emphasized high-energy moments. Sound design evolved in parallel, moving from soft atmospheres to sharp, energetic layers.

Beyond the films, SDWORKS developed a compact identity system that aligns the COREx campaign with future CORE LIFE communications. Refined logo treatments, typographic hierarchy, motion design, and graphic elements ensured visual consistency across all outputs.

The result is a unified yet varied collection of films that redefine how fitness is portrayed—intentional, cinematic, and strategically designed. COREx establishes a visual language that reflects CORE LIFE’s philosophy of movement and focus.

Since its founding in 2016, SDWORKS has operated from Cairo to New York, building global campaigns that merge design strategy and film craft. COREx stands as a clear example of that vision: storytelling, design, and strategy moving in perfect sync.

COREx by SDWORKS: Redefining Movement Through Design and Film

When CORE LIFE approached SDWORKS to reimagine how its fitness classes were presented, the goal was clear: develop a visual system that captured the full intensity spectrum—from calm to high energy—while avoiding the usual fitness clichés. SDWORKS responded with COREx, a cohesive series of 35 short films and a renewed visual identity that blend movement, emotion, and brand expression.

The project was built on a clear production strategy. SDWORKS designed a two-part structure: one master film to represent the CORE lifestyle, and a series of class-specific cuts sharing the same visual DNA. Every detail, from shutter speed and color grading to lighting and sound, was defined in pre-production, ensuring each film’s tone was captured with intention. Low-intensity sessions feature softer textures and warm tones, moderate classes use tactile camera movement and balanced editing, while high-intensity films rely on faster cuts, bold contrast, and dynamic rhythm.

Lighting, color, and sound became the project’s narrative tools. White and warm light defined low-intensity sessions, blue hues framed moderate workouts, and red tones emphasized high-energy moments. Sound design evolved in parallel, moving from soft atmospheres to sharp, energetic layers.

Beyond the films, SDWORKS developed a compact identity system that aligns the COREx campaign with future CORE LIFE communications. Refined logo treatments, typographic hierarchy, motion design, and graphic elements ensured visual consistency across all outputs.

The result is a unified yet varied collection of films that redefine how fitness is portrayed—intentional, cinematic, and strategically designed. COREx establishes a visual language that reflects CORE LIFE’s philosophy of movement and focus.

Since its founding in 2016, SDWORKS has operated from Cairo to New York, building global campaigns that merge design strategy and film craft. COREx stands as a clear example of that vision: storytelling, design, and strategy moving in perfect sync.