FAJER Festival: A Breathing Identity by Jonasz Ulatowski

When it comes to music festivals, the vibe isn’t just in the sound — it’s in the visuals too. For the FAJER Festival in Silesia, Jonasz Ulatowski created a brand identity that does more than represent the event — it embodies its spirit.

FAJER, which literally translates to “party” in the Silesian dialect, is a two-day celebration of urban culture, music, and movement. Ulatowski’s approach to the design was rooted in motion — not metaphorically, but visually and conceptually. “I wanted it to feel alive,” he said. “Shifting, dynamic, and responsive to music.”

The foundation of the identity is deliberately raw and industrial — a no-frills label that clearly states the who, where, and when. It’s not trying to be precious or over-designed; it’s functional and unapologetically direct. But next to this gritty base, organic shapes ripple like soundwaves, offering a visual rhythm that syncs with the music that drives the festival.

One of the most striking elements is the use of golden and green cherubs — not merely decorative, but symbolic. The golden cherub represents day one: urban and electronic, pulsing with city energy. The green cherub marks day two: natural and hip-hop, grounded and organic. These figures serve as bridges between worlds — classical and contemporary, refined and street. For FAJER, there’s no hierarchy, no division. Just energy. This is branding made to breathe. It moves. It listens. It dances with the audience.

Jonasz Ulatowski, the designer behind it all, is no stranger to dynamic visual storytelling. With a background in title sequences for TV series, stage visuals, and 3D animation, he brings a cinematic eye to everything he touches. Today, through his solo venture Ulat Studio, he’s focusing on branding that tells stories, evokes emotion, and — in the case of FAJER — doesn’t sit still.

FAJER Festival: A Breathing Identity by Jonasz Ulatowski

When it comes to music festivals, the vibe isn’t just in the sound — it’s in the visuals too. For the FAJER Festival in Silesia, Jonasz Ulatowski created a brand identity that does more than represent the event — it embodies its spirit.

FAJER, which literally translates to “party” in the Silesian dialect, is a two-day celebration of urban culture, music, and movement. Ulatowski’s approach to the design was rooted in motion — not metaphorically, but visually and conceptually. “I wanted it to feel alive,” he said. “Shifting, dynamic, and responsive to music.”

The foundation of the identity is deliberately raw and industrial — a no-frills label that clearly states the who, where, and when. It’s not trying to be precious or over-designed; it’s functional and unapologetically direct. But next to this gritty base, organic shapes ripple like soundwaves, offering a visual rhythm that syncs with the music that drives the festival.

One of the most striking elements is the use of golden and green cherubs — not merely decorative, but symbolic. The golden cherub represents day one: urban and electronic, pulsing with city energy. The green cherub marks day two: natural and hip-hop, grounded and organic. These figures serve as bridges between worlds — classical and contemporary, refined and street. For FAJER, there’s no hierarchy, no division. Just energy. This is branding made to breathe. It moves. It listens. It dances with the audience.

Jonasz Ulatowski, the designer behind it all, is no stranger to dynamic visual storytelling. With a background in title sequences for TV series, stage visuals, and 3D animation, he brings a cinematic eye to everything he touches. Today, through his solo venture Ulat Studio, he’s focusing on branding that tells stories, evokes emotion, and — in the case of FAJER — doesn’t sit still.