HyperNormal’s Rank Badge System for UNITED24: Turning Support into Symbolic Strength

UNITED24, Ukraine’s official fundraising platform, was created to unite millions worldwide in helping the country endure war and rebuild its future. Expanding this mission, the platform launched its own mobile app, bringing global support just a tap away. To make donating more engaging and meaningful, HyperNormal designed a system of symbolism-inspired rank badges that transform every contribution into a visual story of resilience and unity.

At the core of this system lies the star — a universal emblem of honor and rank. Within the app, it evolves alongside the donor’s journey: starting as a fragile spark and growing into a sharp, thorned symbol of defiance and strength born from sacrifice. This evolution gives each act of giving an emotional and symbolic dimension, turning generosity into a personal and collective expression of solidarity.

The visual language extends beyond the star, forming a semiotic ecosystem of spikes, drops of blood, roses, and raven-guarded eyes — elements that transform the imagery of struggle into empowerment. Animal motifs reinforce these ideas: the bull stands for persistence and force, while the horse embodies speed and dignity. Together, they build a powerful mythology of endurance and hope.

HyperNormal emphasized digital tactility through metallic finishes and joystick-like microtextures referencing drones, defense tech, and innovation. Each donor sees their badge integrated into their profile as a visual rank marker, with gamified notifications and shareable assets encouraging ongoing participation and pride.

Throughout the system, the star acts as a guiding symbol — anchoring storytelling, user experience, and collective purpose. It reminds donors that their individual actions contribute to a greater impact for Ukraine’s recovery.

HyperNormal, a (post)creative agency based in Ukraine, specializes in worldbuilding and behavioral design, blending neuroscience, art, humor, and cultural insight to enhance brand and product experiences. The agency collaborates with leading partners across FinTech, GovTech, E-Commerce, and Media, including monobank, Diia, Rozetka, and United24 Media. Its projects have earned recognition from major industry awards such as Cannes Lions, Eurobest, D&AD, and Effie Awards.

HyperNormal’s Rank Badge System for UNITED24: Turning Support into Symbolic Strength

UNITED24, Ukraine’s official fundraising platform, was created to unite millions worldwide in helping the country endure war and rebuild its future. Expanding this mission, the platform launched its own mobile app, bringing global support just a tap away. To make donating more engaging and meaningful, HyperNormal designed a system of symbolism-inspired rank badges that transform every contribution into a visual story of resilience and unity.

At the core of this system lies the star — a universal emblem of honor and rank. Within the app, it evolves alongside the donor’s journey: starting as a fragile spark and growing into a sharp, thorned symbol of defiance and strength born from sacrifice. This evolution gives each act of giving an emotional and symbolic dimension, turning generosity into a personal and collective expression of solidarity.

The visual language extends beyond the star, forming a semiotic ecosystem of spikes, drops of blood, roses, and raven-guarded eyes — elements that transform the imagery of struggle into empowerment. Animal motifs reinforce these ideas: the bull stands for persistence and force, while the horse embodies speed and dignity. Together, they build a powerful mythology of endurance and hope.

HyperNormal emphasized digital tactility through metallic finishes and joystick-like microtextures referencing drones, defense tech, and innovation. Each donor sees their badge integrated into their profile as a visual rank marker, with gamified notifications and shareable assets encouraging ongoing participation and pride.

Throughout the system, the star acts as a guiding symbol — anchoring storytelling, user experience, and collective purpose. It reminds donors that their individual actions contribute to a greater impact for Ukraine’s recovery.

HyperNormal, a (post)creative agency based in Ukraine, specializes in worldbuilding and behavioral design, blending neuroscience, art, humor, and cultural insight to enhance brand and product experiences. The agency collaborates with leading partners across FinTech, GovTech, E-Commerce, and Media, including monobank, Diia, Rozetka, and United24 Media. Its projects have earned recognition from major industry awards such as Cannes Lions, Eurobest, D&AD, and Effie Awards.