The Story Behind Umanzor Laundry Management's Unique Logo

Designed by Rolando Castillo

Umanzor Laundry Management is a rapidly expanding team, overseeing more than 10 laundromats throughout Los Angeles. Their success stems from meticulous attention to detail, swift and expert skills, and a welcoming service. The logo embodies a technical essence, with an almost mechanical character yet distinctive. It is fast, sharp, and unique, mirroring the team it represents. The simplicity of the logotype underscores the uniformity and consistency of the letters, which function like individual parts that excel when assembled together. This reflects the gestalt spirit of a cohesive group.

The primary keywords that guided the initial exploration for the custom logotype were “fast,” “friendly,” and “precise.” These themes inspired mood boards drawn from the realms of machinery, blue-collar aesthetics, and customer service. The creative process alternated between vector-based and hand-drawn methods, allowing spontaneous discoveries to emerge. Hand drawing facilitated natural curiosity, capturing a serendipitous moment in the stem of the letter "u" that might have been missed if the process had started on the computer. This discovery added a human touch, appropriate since much of ULM's work involves manually using tools to maintain laundry machines. The final logotype features machine-like lines that cut corners swiftly with laser-like precision, complemented by a personal touch.

Rolando Castillo has collaborated with a diverse array of clients, encompassing both digital and cultural sectors. His expertise spans branding, identity systems, and editorial design. Early in his career, he developed a fascination with graffiti letters, which often resurfaces in his typographic explorations for projects that aim for boldness. Rolando's process starts with a vision that guides visual explorations, shaping a concept into its visual manifestation. He perceives visual language akin to music, where a symphony and harmony blend various notes into a cohesive experience.

The Story Behind Umanzor Laundry Management's Unique Logo

Designed by Rolando Castillo

Umanzor Laundry Management is a rapidly expanding team, overseeing more than 10 laundromats throughout Los Angeles. Their success stems from meticulous attention to detail, swift and expert skills, and a welcoming service. The logo embodies a technical essence, with an almost mechanical character yet distinctive. It is fast, sharp, and unique, mirroring the team it represents. The simplicity of the logotype underscores the uniformity and consistency of the letters, which function like individual parts that excel when assembled together. This reflects the gestalt spirit of a cohesive group.

The primary keywords that guided the initial exploration for the custom logotype were “fast,” “friendly,” and “precise.” These themes inspired mood boards drawn from the realms of machinery, blue-collar aesthetics, and customer service. The creative process alternated between vector-based and hand-drawn methods, allowing spontaneous discoveries to emerge. Hand drawing facilitated natural curiosity, capturing a serendipitous moment in the stem of the letter "u" that might have been missed if the process had started on the computer. This discovery added a human touch, appropriate since much of ULM's work involves manually using tools to maintain laundry machines. The final logotype features machine-like lines that cut corners swiftly with laser-like precision, complemented by a personal touch.

Rolando Castillo has collaborated with a diverse array of clients, encompassing both digital and cultural sectors. His expertise spans branding, identity systems, and editorial design. Early in his career, he developed a fascination with graffiti letters, which often resurfaces in his typographic explorations for projects that aim for boldness. Rolando's process starts with a vision that guides visual explorations, shaping a concept into its visual manifestation. He perceives visual language akin to music, where a symphony and harmony blend various notes into a cohesive experience.