Acute is a Vienna based creative practice founded by Isabella Thaller. They create brand identities and visual communication across various media, from conception to production. As part of their holistic approach, they aim to include all aspects of a brand in the design process. This allows them to create lasting design systems that function across many different applications. It also means that, while looking at the big picture, they never let even the smallest detail out of sight.
Design Studio Acute launched their new brand last year. In order to promote their brand and new website they created custom made screen wipes which were sent to clients and friends. This was accompanied by a card saying: ‘Clean your screens and have a look at our new website.’ As part of their new visual identity they also created letterpress business cards which were printed on colorplan paper.