Crafting the Soul Blues Aesthetic: Chloe’s Collaboration with LOGAN on Brand Identity

Designed by Chloe Woo

“Soul Blues” stands as a curated playlist on Apple Music, wherein Chloe collaborated with the LOGAN team to envision its logo and establish its brand identity. Inspired by the timeless designs of the Blue Note label, Chloe fashioned a whimsical and enthralling visual portrayal.

Chloe Woo stands as a seasoned Designer and Art Director, boasting over a decade of enriching experience in the field. With a lifestyle divided between Los Angeles and Seoul, she has honed her craft across two vibrant continents, infusing her work with a multifaceted perspective on art and design. Her career has been punctuated by collaborations with prestigious clientele including Apple, Netflix, CBS, HBO, and more, where she consistently delights audiences with her captivating visual narratives.