SHIFT by Gaya Mucznik: A Magazine That Moves You—Literally and Conceptually

With SHIFT, graphic designer and art director Gaya Mucznik rethinks what a magazine can be—transforming it from a passive object into a fully immersive experience. This ambitious project invites readers to engage with content in a physical, intellectual, and emotional way, challenging the boundaries between form, function, and message.

Conceived as a 7-meter-long concertina publication, SHIFT unfolds in space, encouraging viewers to walk alongside it, shift their vantage point, and reconsider their relationship with consumer culture. Rather than flipping pages, the audience navigates the magazine as a continuous visual landscape—where design and content unfold together in real time.

Visually, SHIFT is bold and layered. Mucznik merges striking typography with image-rich compositions and research-driven content. The result is a narrative that is as visually compelling as it is conceptually rigorous. It’s a publication that resists quick consumption and instead demands presence, movement, and reflection.

Developed as her final project at Shenkar College, SHIFT has gained recognition beyond the academic context. It was exhibited at the school’s graduate showcase, selected for the Twelve Books exhibition, and acquired by the Beit Ariela Visual Library—testament to its originality and cultural relevance.

Gaya Mucznik brings to this project her background in visual communication and a growing portfolio across editorial design, branding, and art direction. Her work consistently bridges strong visual storytelling with conceptual clarity—a quality that’s at the heart of SHIFT. Her experience spans from magazine publishing to studio work and creative direction, all of which inform the layered and intentional design of this piece.

SHIFT by Gaya Mucznik: A Magazine That Moves You—Literally and Conceptually

With SHIFT, graphic designer and art director Gaya Mucznik rethinks what a magazine can be—transforming it from a passive object into a fully immersive experience. This ambitious project invites readers to engage with content in a physical, intellectual, and emotional way, challenging the boundaries between form, function, and message.

Conceived as a 7-meter-long concertina publication, SHIFT unfolds in space, encouraging viewers to walk alongside it, shift their vantage point, and reconsider their relationship with consumer culture. Rather than flipping pages, the audience navigates the magazine as a continuous visual landscape—where design and content unfold together in real time.

Visually, SHIFT is bold and layered. Mucznik merges striking typography with image-rich compositions and research-driven content. The result is a narrative that is as visually compelling as it is conceptually rigorous. It’s a publication that resists quick consumption and instead demands presence, movement, and reflection.

Developed as her final project at Shenkar College, SHIFT has gained recognition beyond the academic context. It was exhibited at the school’s graduate showcase, selected for the Twelve Books exhibition, and acquired by the Beit Ariela Visual Library—testament to its originality and cultural relevance.

Gaya Mucznik brings to this project her background in visual communication and a growing portfolio across editorial design, branding, and art direction. Her work consistently bridges strong visual storytelling with conceptual clarity—a quality that’s at the heart of SHIFT. Her experience spans from magazine publishing to studio work and creative direction, all of which inform the layered and intentional design of this piece.