SASSO - CARTA - FORBICI by Chiara Ignarra

Before it becomes design, every idea is a thought. A feeling. A sentence scribbled on a page. In “SASSO - CARTA - FORBICI,” Chiara Ignarra starts exactly there — from the written word — and follows its emotional trace until it becomes something visual, something designed to be felt as much as it is seen. The project is an exploration of the invisible: how do you give shape to what’s inside? How do you translate lived experience into typography, layout, and rhythm on a page?

This is not simply about matching form to content — it’s about revealing the hidden emotion behind every phrase, allowing writing and design to speak the same language. Through a process that moves from intimate writing to carefully structured editorial design, Chiara seeks to visually interpret emotion, to make the expressiveness of language visible, and to let the emotional temperature of a sentence determine its final form.

Chiara approaches this work with a unique mix of passion and precision. She describes herself as a freelance graphic and motion designer — or at least someone trying to become one — who embraces complexity not for its own sake, but as a necessary part of reaching the best possible solution. Her creative process is built on a foundation of lateral thinking, bold experimentation, and a refusal to settle. She believes that it’s better to start with a big, raw idea and refine it, than to dress up something that lacks substance from the start.

In every project she tackles — whether it's a brand identity, an editorial piece, or a motion graphic — there’s a constant thread: a deep respect for the user’s experience and a strong belief in the emotional power of design. For her, the real challenge is not just to communicate, but to connect. And that connection begins with empathy — the ability to tune into what people feel, need, or hope for, and then translate that into a clear, dynamic, and intentional visual language.

SASSO - CARTA - FORBICI by Chiara Ignarra

Before it becomes design, every idea is a thought. A feeling. A sentence scribbled on a page. In “SASSO - CARTA - FORBICI,” Chiara Ignarra starts exactly there — from the written word — and follows its emotional trace until it becomes something visual, something designed to be felt as much as it is seen. The project is an exploration of the invisible: how do you give shape to what’s inside? How do you translate lived experience into typography, layout, and rhythm on a page?

This is not simply about matching form to content — it’s about revealing the hidden emotion behind every phrase, allowing writing and design to speak the same language. Through a process that moves from intimate writing to carefully structured editorial design, Chiara seeks to visually interpret emotion, to make the expressiveness of language visible, and to let the emotional temperature of a sentence determine its final form.

Chiara approaches this work with a unique mix of passion and precision. She describes herself as a freelance graphic and motion designer — or at least someone trying to become one — who embraces complexity not for its own sake, but as a necessary part of reaching the best possible solution. Her creative process is built on a foundation of lateral thinking, bold experimentation, and a refusal to settle. She believes that it’s better to start with a big, raw idea and refine it, than to dress up something that lacks substance from the start.

In every project she tackles — whether it's a brand identity, an editorial piece, or a motion graphic — there’s a constant thread: a deep respect for the user’s experience and a strong belief in the emotional power of design. For her, the real challenge is not just to communicate, but to connect. And that connection begins with empathy — the ability to tune into what people feel, need, or hope for, and then translate that into a clear, dynamic, and intentional visual language.