Where do end up the never accomplished ideas? Oblio is a magazine about never realized, unsuccessful, or published projects in the creative field. Hans Ulrich Obrist asserts that the narrative of the not realization of ideas is effectively their realization. Oblio Magazine, through the stories by different professionals, focuses on projects in the creative field that, for various reasons, have never been brought up to life. Although a project would not find its concrete result, there is a development that has led to the outcome. From the failed possibilities of the past is necessary not only to learn but rather to understand them, in a socio-cultural context, where the design disciplines are often not seen as a future resource.