For its 15th anniversary, Local Studio set out to reimagine the identity of Marie Antoinette, transforming the agency’s visual and conceptual language into something that feels unmistakably contemporary. Rather than opting for a simple refresh, the studio created a living identity—one that expands, adapts, and grows alongside the agency itself.
At the core of the new system lies a single, powerful gesture: the parenthesis. This minimal symbol becomes the agency’s visual anchor. It opens space for ideas, invites shifting perspectives, and introduces a deliberate graphic pause. Its simplicity is intentional. Its precision, unmistakable. And its recognizability instant.
Built as a typographic and editorial language, the identity thrives in movement. It scales and stretches with confidence, shifting fluidly across formats without ever losing its point of view. Whether static or kinetic, it embodies an attitude that is curious, current, and unapologetically independent—perfectly aligned with Marie Antoinette’s cultural positioning.
For Local Studio, this project was more than design; it was an opportunity to clarify voice and claim space within today’s creative landscape. By elevating a single visual element into a conceptual framework, the studio made the agency’s mindset visible. The result is an identity that doesn’t just represent Marie Antoinette—it accompanies it into the future.
Local Studio itself is an independent branding and digital design studio known for crafting visual identities, communication systems, and digital experiences. With a strong presence across sports, entertainment, and culture, the team specializes in building design ecosystems that feel both strategic and deeply expressive.
For its 15th anniversary, Local Studio set out to reimagine the identity of Marie Antoinette, transforming the agency’s visual and conceptual language into something that feels unmistakably contemporary. Rather than opting for a simple refresh, the studio created a living identity—one that expands, adapts, and grows alongside the agency itself.
At the core of the new system lies a single, powerful gesture: the parenthesis. This minimal symbol becomes the agency’s visual anchor. It opens space for ideas, invites shifting perspectives, and introduces a deliberate graphic pause. Its simplicity is intentional. Its precision, unmistakable. And its recognizability instant.
Built as a typographic and editorial language, the identity thrives in movement. It scales and stretches with confidence, shifting fluidly across formats without ever losing its point of view. Whether static or kinetic, it embodies an attitude that is curious, current, and unapologetically independent—perfectly aligned with Marie Antoinette’s cultural positioning.
For Local Studio, this project was more than design; it was an opportunity to clarify voice and claim space within today’s creative landscape. By elevating a single visual element into a conceptual framework, the studio made the agency’s mindset visible. The result is an identity that doesn’t just represent Marie Antoinette—it accompanies it into the future.
Local Studio itself is an independent branding and digital design studio known for crafting visual identities, communication systems, and digital experiences. With a strong presence across sports, entertainment, and culture, the team specializes in building design ecosystems that feel both strategic and deeply expressive.
© Bounty Hunters - 2024 London | Milan – All the images © of their respective owners.