For the ninth edition of MAPP MTL, Montreal-based Baillat Studio unveiled a bold new visual identity that challenges how we perceive and interpret the world. Centered around the themes of perception and perspective, the project uses a striking interplay of image layering and juxtaposition to invite viewers into a visually rich, multi-sensory experience.
At the heart of this concept lies the idea that “1 + 1 = 3”: the fusion of two images generates a third, unexpected meaning—revealing hidden relationships, subtle nuances, and alternate ways of seeing reality. This philosophical yet playful approach transforms visual storytelling into a platform for discovery, encouraging audiences to question their assumptions and explore deeper interpretations.
The visual identity was brought to life through a cohesive suite of creative outputs, including posters, digital content, an interactive microsite, and an immersive short film. Each element serves as a narrative fragment, contributing to a layered ecosystem of design that is as intellectually engaging as it is visually stunning.
Baillat Studio’s work for MAPP MTL exemplifies its signature blend of culture, experimentation, and boundary-pushing design. Known for crafting impactful brand identities and multimedia experiences, the studio draws from a spirit of curiosity and childlike wonder to create art that resonates with modern audiences.
For the ninth edition of MAPP MTL, Montreal-based Baillat Studio unveiled a bold new visual identity that challenges how we perceive and interpret the world. Centered around the themes of perception and perspective, the project uses a striking interplay of image layering and juxtaposition to invite viewers into a visually rich, multi-sensory experience.
At the heart of this concept lies the idea that “1 + 1 = 3”: the fusion of two images generates a third, unexpected meaning—revealing hidden relationships, subtle nuances, and alternate ways of seeing reality. This philosophical yet playful approach transforms visual storytelling into a platform for discovery, encouraging audiences to question their assumptions and explore deeper interpretations.
The visual identity was brought to life through a cohesive suite of creative outputs, including posters, digital content, an interactive microsite, and an immersive short film. Each element serves as a narrative fragment, contributing to a layered ecosystem of design that is as intellectually engaging as it is visually stunning.
Baillat Studio’s work for MAPP MTL exemplifies its signature blend of culture, experimentation, and boundary-pushing design. Known for crafting impactful brand identities and multimedia experiences, the studio draws from a spirit of curiosity and childlike wonder to create art that resonates with modern audiences.
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