LOVO: Area.Studio Brings a Fresh Perspective to Everyday Egg Packaging

Canadian creative studio Area.Studio has developed a new visual identity and packaging system for LOVO, transforming the former Nutri brand into a distinctive consumer-facing identity that brings a fresh perspective to one of the most familiar products on supermarket shelves.

Rooted in a collective of farming families, LOVO was created to establish a stronger connection with consumers and stand out in an egg market largely dominated by private labels. The rebranding represents more than a change of name, introducing a new positioning designed to make an everyday essential more recognizable, approachable and engaging.

At the heart of the project is a visual identity that balances simplicity with personality. Area.Studio developed a cohesive design language, from the logo to the packaging, giving LOVO a recognizable presence across its product range. The new system brings consistency to the brand while creating a flexible foundation for future expansion and new product categories.

Packaging plays a central role in this transformation. Designed to capture attention in a highly competitive retail environment, it helps LOVO establish its own visual territory while maintaining a clear connection between the different products. The result is a contemporary identity that brings character to a category often defined by conventional packaging.

The visual system extends well beyond the supermarket shelf. Area.Studio translated the identity into communication materials, apparel, promotional merchandise, warehouse signage and motion graphics, creating a consistent brand experience across both consumer-facing and internal touchpoints.

By connecting the brand’s agricultural roots with a contemporary visual approach, the project demonstrates how thoughtful design can reshape the perception of an ordinary product. LOVO emerges with a distinctive personality, a stronger relationship with its audience and a visual language designed to evolve alongside the business.

Area.Studio is an independent Canadian branding and design studio based in Quebec. Specializing in brand strategy, naming, visual identities, packaging, campaigns and digital experiences, the studio works with businesses to develop distinctive and meaningful brand worlds. Its clients include Sollio Agriculture, Talq and Transat.