Kino Pavasaris: 30 Years of Eye-Opening Cinema, Reimagined by andstudio

Celebrating its 30th anniversary, Lithuania’s leading film festival Kino Pavasaris embarked on a bold transformation. Long considered a cultural landmark, the festival sought to evolve beyond a seasonal event into a year-round platform for cinematic discovery. To mark this new chapter, Kino Pavasaris turned to andstudio, a Vilnius-based creative agency known for its strategic and impactful design.

The challenge was to create a cohesive visual identity that could adapt across formats—from theater screens and city posters to digital platforms and volunteer branding—while staying emotionally connected to the essence of cinema. andstudio’s solution was both thoughtful and striking: at the core of the rebrand is an eye-shaped logo, symbolizing the festival’s commitment to “eye-opening cinema.” Animated, the eye reveals layered graphic elements, visually mirroring how cinema expands perception.

A distinctive color system adds depth to this identity. Sourced from real film frames and designed to resemble the view through half-closed eyes, the palette blurs into memory-like impressions—evoking how great films linger beyond the screen. Paired with a refined mix of serif and minimalist typefaces, the design achieves both elegance and clarity across all touchpoints.

Crucially, the new identity abandons the past habit of annual redesigns. Instead, it embraces a consistent visual system built to last—strengthening recognition and deepening audience connection. The impact was immediate: ticket sales surged following the rebrand, and this year's festival closed with a record-breaking 130,000 visitors, up from 105,408 the previous year.

Kino Pavasaris: 30 Years of Eye-Opening Cinema, Reimagined by andstudio

Celebrating its 30th anniversary, Lithuania’s leading film festival Kino Pavasaris embarked on a bold transformation. Long considered a cultural landmark, the festival sought to evolve beyond a seasonal event into a year-round platform for cinematic discovery. To mark this new chapter, Kino Pavasaris turned to andstudio, a Vilnius-based creative agency known for its strategic and impactful design.

The challenge was to create a cohesive visual identity that could adapt across formats—from theater screens and city posters to digital platforms and volunteer branding—while staying emotionally connected to the essence of cinema. andstudio’s solution was both thoughtful and striking: at the core of the rebrand is an eye-shaped logo, symbolizing the festival’s commitment to “eye-opening cinema.” Animated, the eye reveals layered graphic elements, visually mirroring how cinema expands perception.

A distinctive color system adds depth to this identity. Sourced from real film frames and designed to resemble the view through half-closed eyes, the palette blurs into memory-like impressions—evoking how great films linger beyond the screen. Paired with a refined mix of serif and minimalist typefaces, the design achieves both elegance and clarity across all touchpoints.

Crucially, the new identity abandons the past habit of annual redesigns. Instead, it embraces a consistent visual system built to last—strengthening recognition and deepening audience connection. The impact was immediate: ticket sales surged following the rebrand, and this year's festival closed with a record-breaking 130,000 visitors, up from 105,408 the previous year.