O0 Redefines Digital Connection with Hily’s Bold Rebrand

Dating today often feels like navigating a marketplace of perfection—where authenticity is replaced by filters, and connection competes with performance. Recognizing this growing pressure, O0, a full-stack cloud design studio based in San Francisco, has reimagined the dating experience through a transformative rebrand for Hily, a leading dating app with over 35 million users worldwide.

At the heart of the new identity lies a powerful message: “You are enough.” This simple yet profound statement anchors Hily’s evolution into a brand that celebrates acceptance, diversity, and self-worth. Every visual element—from the impulsive shapes and soft-spoken colors to the personality-driven typography—reflects an ethos of relaxed authenticity. The design doesn’t seek perfection; it embraces the beautifully imperfect nature of real people.

From its inception, Hily has positioned itself as a space for genuine connection, where individuals can meet others on their own terms. Through O0’s comprehensive visual and strategic overhaul, the app takes a firm stand against the performative “relationshopping” culture that dominates many dating platforms. Instead of encouraging users to curate idealized versions of themselves, Hily’s refreshed brand invites them to show up as they truly are—real, imperfect, and human.

The impact of this transformation is already measurable. Since the rebrand, Hily has experienced a 50% increase in App Store click-through rates, a 40% rise in organic installs, and a 25% boost in week-one retention. These figures highlight how deeply the message of authenticity resonates with Hily’s core Gen Z and millennial audiences, who are seeking meaningful, pressure-free connections in an increasingly performative digital landscape.

O0’s rebrand of Hily is more than a design refresh—it’s a cultural statement. By redefining what it means to connect online, O0 and Hily present a compelling alternative to traditional dating app dynamics: one grounded in self-acceptance, inclusivity, and emotional honesty.

Founded as part of a tech startup, O0 has evolved into a design powerhouse working with partners ranging from emerging startups to industry leaders such as Google, Microsoft, and Hf0. Through projects like Hily’s transformation, the studio continues to challenge conventions and craft design systems that bring humanity back into the digital world.

Art Director: Eugene Nechiporchuk
Designer: Daniel Sun
Motion Designer: Artem Tamarkin
Project Manager: Stefaniia Vereitsi
Brand Strategist: Julia Kolesnyk

O0 Redefines Digital Connection with Hily’s Bold Rebrand

Dating today often feels like navigating a marketplace of perfection—where authenticity is replaced by filters, and connection competes with performance. Recognizing this growing pressure, O0, a full-stack cloud design studio based in San Francisco, has reimagined the dating experience through a transformative rebrand for Hily, a leading dating app with over 35 million users worldwide.

At the heart of the new identity lies a powerful message: “You are enough.” This simple yet profound statement anchors Hily’s evolution into a brand that celebrates acceptance, diversity, and self-worth. Every visual element—from the impulsive shapes and soft-spoken colors to the personality-driven typography—reflects an ethos of relaxed authenticity. The design doesn’t seek perfection; it embraces the beautifully imperfect nature of real people.

From its inception, Hily has positioned itself as a space for genuine connection, where individuals can meet others on their own terms. Through O0’s comprehensive visual and strategic overhaul, the app takes a firm stand against the performative “relationshopping” culture that dominates many dating platforms. Instead of encouraging users to curate idealized versions of themselves, Hily’s refreshed brand invites them to show up as they truly are—real, imperfect, and human.

The impact of this transformation is already measurable. Since the rebrand, Hily has experienced a 50% increase in App Store click-through rates, a 40% rise in organic installs, and a 25% boost in week-one retention. These figures highlight how deeply the message of authenticity resonates with Hily’s core Gen Z and millennial audiences, who are seeking meaningful, pressure-free connections in an increasingly performative digital landscape.

O0’s rebrand of Hily is more than a design refresh—it’s a cultural statement. By redefining what it means to connect online, O0 and Hily present a compelling alternative to traditional dating app dynamics: one grounded in self-acceptance, inclusivity, and emotional honesty.

Founded as part of a tech startup, O0 has evolved into a design powerhouse working with partners ranging from emerging startups to industry leaders such as Google, Microsoft, and Hf0. Through projects like Hily’s transformation, the studio continues to challenge conventions and craft design systems that bring humanity back into the digital world.

Art Director: Eugene Nechiporchuk
Designer: Daniel Sun
Motion Designer: Artem Tamarkin
Project Manager: Stefaniia Vereitsi
Brand Strategist: Julia Kolesnyk