Studio Last Crafts a Hyper-Modern Visual Universe for Hatice Schmidt

In 2024, Studio Last, the Berlin-based multidisciplinary design studio, developed the complete creative direction and campaign for the launch of Hatice Schmidt’s new cosmetics brand. More than just a website, the project was a deep dive into visual culture, identity, and storytelling—resulting in a hyper-modern digital presence that merges aesthetics, emotion, and bold cultural references.

Studio Last was responsible for shaping the entire campaign—from the conceptual visual direction to the selection of photographers and the development of the location concept. The result is a cohesive brand world that foregrounds themes of diversity, brutalism, and Berlin’s raw creative energy, all brought to life through powerful video elements and a bold, contemporary design language.

Rather than focusing solely on e-commerce or product presentation, the team crafted an immersive visual narrative. The site functions as both a digital flagship and an extension of the brand’s values—dynamic, expressive, and inclusive. The aesthetic leans heavily into a brutalist sensibility, paired with sleek modernity and emotionally charged imagery that speaks directly to an audience seeking authenticity and edge.

Photography and videos by Karl Felix play a central role, translating the campaign’s visual direction into striking compositions. These images don’t just sell products—they build a world. Every location, every frame, was chosen to reinforce the brand’s unapologetic attitude and emotional depth.

Technical implementation by web3000net ensured that this complex vision translated seamlessly to digital, maintaining high performance without sacrificing creativity. The resulting platform feels alive—rich with movement, texture, and atmosphere.

Studio Last’s work for Hatice Schmidt is a clear reflection of their approach to design as cultural storytelling. This campaign is not just about launching a brand—it’s about defining a new visual era for cosmetics, rooted in Berlin’s energy and global in its outlook.

Studio Last is a multidisciplinary design studio based in Berlin and Rome, founded in 2012 by Matthias Last. Known for its thoughtful fusion of form and function, the studio creates cohesive and concept-driven solutions across both digital and print media. Rather than relying solely on visuals, Studio Last approaches each project with a strong emphasis on content, aiming to express the core essence of a brand or idea. Whether developing, relaunching, or redesigning platforms—ranging from visual identities to editorial formats—the studio is defined by its attention to detail, refined material sensibility, and a subtle but distinct creative edge.

The team, led by Matthias Last and composed of Federica Habara and Valerio Stancati, brings together complementary skills and international perspectives, shaping a design practice that is both culturally attuned and uncompromisingly contemporary.

Studio Last Crafts a Hyper-Modern Visual Universe for Hatice Schmidt

In 2024, Studio Last, the Berlin-based multidisciplinary design studio, developed the complete creative direction and campaign for the launch of Hatice Schmidt’s new cosmetics brand. More than just a website, the project was a deep dive into visual culture, identity, and storytelling—resulting in a hyper-modern digital presence that merges aesthetics, emotion, and bold cultural references.

Studio Last was responsible for shaping the entire campaign—from the conceptual visual direction to the selection of photographers and the development of the location concept. The result is a cohesive brand world that foregrounds themes of diversity, brutalism, and Berlin’s raw creative energy, all brought to life through powerful video elements and a bold, contemporary design language.

Rather than focusing solely on e-commerce or product presentation, the team crafted an immersive visual narrative. The site functions as both a digital flagship and an extension of the brand’s values—dynamic, expressive, and inclusive. The aesthetic leans heavily into a brutalist sensibility, paired with sleek modernity and emotionally charged imagery that speaks directly to an audience seeking authenticity and edge.

Photography and videos by Karl Felix play a central role, translating the campaign’s visual direction into striking compositions. These images don’t just sell products—they build a world. Every location, every frame, was chosen to reinforce the brand’s unapologetic attitude and emotional depth.

Technical implementation by web3000net ensured that this complex vision translated seamlessly to digital, maintaining high performance without sacrificing creativity. The resulting platform feels alive—rich with movement, texture, and atmosphere.

Studio Last’s work for Hatice Schmidt is a clear reflection of their approach to design as cultural storytelling. This campaign is not just about launching a brand—it’s about defining a new visual era for cosmetics, rooted in Berlin’s energy and global in its outlook.

Studio Last is a multidisciplinary design studio based in Berlin and Rome, founded in 2012 by Matthias Last. Known for its thoughtful fusion of form and function, the studio creates cohesive and concept-driven solutions across both digital and print media. Rather than relying solely on visuals, Studio Last approaches each project with a strong emphasis on content, aiming to express the core essence of a brand or idea. Whether developing, relaunching, or redesigning platforms—ranging from visual identities to editorial formats—the studio is defined by its attention to detail, refined material sensibility, and a subtle but distinct creative edge.

The team, led by Matthias Last and composed of Federica Habara and Valerio Stancati, brings together complementary skills and international perspectives, shaping a design practice that is both culturally attuned and uncompromisingly contemporary.