Delaval Knight: A Timeless Brand Identity Crafted by Ding Studio

Ding Studio, the multidisciplinary creative practice known for its human-centered approach to branding and strategy, has unveiled the elegant brand identity of Delaval Knight. Rooted in a refined sense of history and elevated by contemporary flair, the project is a perfect showcase of Ding Studio’s ability to create visual languages that are both emotionally resonant and strategically sharp.

The design journey began with loose, expressive sketches that gradually evolved into a typographic logo echoing the duality of sharp edges and soft curves—much like a carefully cut gemstone. This juxtaposition speaks directly to the essence of the Delaval Knight brand: bespoke, refined, and timeless. Subtle Art Deco influences are gracefully woven into the design, balancing nostalgia with a modern sensibility.

The chosen palette—deep green, soft off-whites, and accents of gold—further emphasizes the brand’s sense of sophistication and quiet luxury. Each hue was selected with intention, reinforcing Delaval Knight’s dedication to craftsmanship and heritage. From typography to color, every element of the visual identity is held together by a strong and cohesive art direction that reflects the brand’s enduring values.

Behind this elegant execution is Ding Studio, founded by creative director Jolien Dirix. What began in 2013 as a collaborative art magazine has evolved into a fully-fledged design studio with an international reach. With years of experience spanning London, New York, Ibiza, the Netherlands, and her native Belgium, Jolien has curated a powerful network of creative minds who are passionate about building brands that form meaningful connections.

Ding Studio believes that a successful brand identity isn’t just visually beautiful—it’s personal, intentional, and human. The name “Ding,” derived from the Dutch word for “thing,” reflects this ethos: something concrete, yet open to evolution and interpretation. Much like the Delaval Knight identity, it’s about finding that final, perfect detail—the cherry on top—that brings everything together.

Delaval Knight: A Timeless Brand Identity Crafted by Ding Studio

Ding Studio, the multidisciplinary creative practice known for its human-centered approach to branding and strategy, has unveiled the elegant brand identity of Delaval Knight. Rooted in a refined sense of history and elevated by contemporary flair, the project is a perfect showcase of Ding Studio’s ability to create visual languages that are both emotionally resonant and strategically sharp.

The design journey began with loose, expressive sketches that gradually evolved into a typographic logo echoing the duality of sharp edges and soft curves—much like a carefully cut gemstone. This juxtaposition speaks directly to the essence of the Delaval Knight brand: bespoke, refined, and timeless. Subtle Art Deco influences are gracefully woven into the design, balancing nostalgia with a modern sensibility.

The chosen palette—deep green, soft off-whites, and accents of gold—further emphasizes the brand’s sense of sophistication and quiet luxury. Each hue was selected with intention, reinforcing Delaval Knight’s dedication to craftsmanship and heritage. From typography to color, every element of the visual identity is held together by a strong and cohesive art direction that reflects the brand’s enduring values.

Behind this elegant execution is Ding Studio, founded by creative director Jolien Dirix. What began in 2013 as a collaborative art magazine has evolved into a fully-fledged design studio with an international reach. With years of experience spanning London, New York, Ibiza, the Netherlands, and her native Belgium, Jolien has curated a powerful network of creative minds who are passionate about building brands that form meaningful connections.

Ding Studio believes that a successful brand identity isn’t just visually beautiful—it’s personal, intentional, and human. The name “Ding,” derived from the Dutch word for “thing,” reflects this ethos: something concrete, yet open to evolution and interpretation. Much like the Delaval Knight identity, it’s about finding that final, perfect detail—the cherry on top—that brings everything together.