Carnilove: Building a Global Brand System by Ashfall Studio

Ashfall Studio has developed a comprehensive brand system for Carnilove, transforming an existing visual identity into a cohesive and scalable brand experience designed to operate across more than 80 international markets.

Building on the core identity originally created by Design Bridge, Ashfall spent 18 months expanding and refining Carnilove’s visual language. The challenge was to establish a consistent yet flexible system capable of supporting the brand’s growing global presence while maintaining its distinctive character across different platforms, markets and touchpoints.

The studio further developed the brand’s typography, colour palette, composition principles and icon libraries, creating a unified visual framework that balances consistency with creative versatility. Beyond the static identity, Ashfall introduced an entirely new motion system, bringing an additional layer of expression and dynamism to the brand.

The project also extended into digital experiences and communications, with Ashfall designing Carnilove’s flagship e-commerce website and developing campaign assets from the ground up. Each element was conceived as part of a connected ecosystem, ensuring that the brand could communicate with clarity and consistency across both physical and digital environments.

To support its international rollout, Ashfall created a comprehensive set of brand guidelines and practical tools, enabling teams across more than 80 markets to implement the identity effectively while preserving its visual integrity.

The result is a robust and adaptable brand system that takes Carnilove beyond a standalone visual identity, establishing a unified foundation for its global communications and future growth.

Ashfall Studio is a strategic design practice specialising in brand strategy, identity systems and brand experiences. Guided by the belief that every company has a fundamental truth at its core, the studio creates thoughtful, enduring brand solutions that translate that truth into meaningful and consistent experiences.