AkzoNobel: The Courage to Embrace Change

By Georgia Harizani & Filippos Fragkogiannis

Featuring a rather unorthodox alignment, the design introduces the element of change-a decision implemented on the cover and introductory monthly spreads. These spreads clash with the subtle design of the book’s body, encouraging the user to “embrace change”. The 400-page desk book adds a comforting physicality to an era of social distancing and digital meetings, featuring ample space to accommodate the needs of Interpon Powder Coatings Greece’s clientele; architects, engineers and project managers.

The material choices are neutral, using Curious Matter Andina Grey to match the combination of soil, clay and quartz that inspired the earthy hue of Brave Ground. Beyond its natural tone, the paper’s texture of fine sand brings a certain awareness to the hand that touches it, contrasted with the body’s smooth feel and gridded layout. Indeed, being more mindful of our everyday gestures is one way towards the sustainable future that AkzoNobel celebrates. The calendar is accompanied by a custom metal bookmark coated with AkzoNobel’s Brave Ground, a physical proof of the color’s endurance over time. While AkzoNobel empowers us to find “The Courage to Embrace Change”, in a constantly shifting environment, this item will remind its recipient that the company’s products will last for years to come”.

 

Georgia HarizaniFilippos Fragkogiannis

Photography by: Stefanos Tsakiris

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