Decimal Creates a Bold Digital Identity for JIMMY, a Global Collective of Visual Artists
JIMMY is an international creative collective of artists pushing visual storytelling forward, from AI-generated films to experimental CGI and visual effects. Its roster spans a wide range of talents, backgrounds, and creative approaches, all working at the intersection of technology, creativity, and the moving image.
Until recently, JIMMY’s online presence was a basic website with limited functionality and only a brief introduction to its artists and services. To better reflect the collective’s experimental spirit, JIMMY partnered with design and technology studio Decimal to develop a new visual identity and website. The challenge was to transform this foundation into a distinctive digital experience that expressed the collective’s identity and gave its work the visibility it deserved.
The project focused on creating a visual language that could accommodate the different styles and perspectives within JIMMY’s roster without compromising the collective’s overall identity. Rather than imposing a single aesthetic on its artists, the new direction sought to embrace their individuality and the unpredictable nature of their creative output.
The website became a central part of this transformation, serving not only as a portfolio but also as a digital expression of JIMMY’s adventurous character. Its purpose was to provide a more engaging way to discover the collective, explore its artists, and understand the breadth of its creative capabilities.
Through the combination of brand identity and digital design, Decimal helped establish a stronger and more cohesive presence for JIMMY, reflecting its position within an evolving landscape of AI, CGI, VFX, and experimental visual media.
Decimal is a design and technology studio focused on helping brands push their distinction further through creative thinking and digital experiences.
Decimal Team: Eva Sánchez, Jonas Reymondin, Maki Ozawa, Raphael Guenassia, Tom Rattigan, and Wenqing Ma.
