27° Club: Olive Oil-Based Supplements Designed for Runners

27° Club is a branding and packaging project by Tel Aviv–based graphic designer Noa Yuval for an olive oil–based supplement brand created specifically for runners.

The name refers to the 27°C threshold used during the cold extraction of extra virgin olive oil. Exceeding this temperature can compromise its nutritional properties, making it a fitting symbol of the precision and care at the heart of the brand.

The product range was developed as a complete system addressing different needs around the running experience. Rather than treating each product as a separate item, the range was conceived as one cohesive family, carrying the same principles of precision, functionality and portability across every format. The products are compact enough to fit inside a running pouch, while the aluminium packaging helps protect their contents from heat and allows them to be used easily on the move.

Visually, 27° Club extends this idea of precision through a restrained colour palette and a consistent typographic system. The identity draws from the visual language of running, translating its sense of pace, movement and focus into a graphic system that feels direct and performance-driven. Applied across the packaging, these elements establish a recognisable identity that connects the entire product range to the brand’s central concept.

With a strong interest in brand identity, packaging and typography, Noa Yuval develops visual languages in which every design decision serves a clear purpose. For 27° Club, she translates the traditional qualities of extra virgin olive oil into a contemporary supplement brand shaped around the practical needs of runners.